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Consultations
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Designs for PrintNo matter how digital our world has become, printed documents are still a primary communication tool and a mandatory part of business. Here are some examples of common documents printed for both personal and professional use. Advertisements, Posters, Fliers & Brochures Pricing for design is based on the requirements for each individual project, depending on the degree of difficulty to incorporate all the features you want and the amount of time and resources I will need to complete that phase. All prices are in US $. Printing is calculated separately. For more information on printing, click here. Also, please note that if you are asking me to create a Logo for you, that will be assessed separately. Stationery (Business Cards, Letterhead, etc) Business Cards often make the first impression for you. Within the confines of a 3 1/2" x 2" scrap of paper, you need to sum up the essence of your professional self, including who you are, what you do, where you are, when and how you can be reached, and why anyone should select your company, your product, your services, or you. Coordinated Letterhead and Stationery support and reinforce your image with every correspondence. The primary concern here centers on selecting the material on which you will be printing your final product and how you intend to print it. Once you know that, it's easier to determine the limitations of your design. We will organize the information you want to display; select style, tone, and color scheme; and put together a high-resolution digital file that can go to the printer. I work almost exclusively in Adobe Photoshop or Adobe Illustrator for this. If you want something that can be pasted into a Microsoft Word document to be printed by you as a header, I can create a Microsoft Word letterhead template, as well. FOR THE CONSULTATION: Do you already have a logo? What are the important elements you need to include (business name, your name, title, address, phone number, email address, website, etc)? Do you want to use gold foil, a special finish, embossing? Is there something other than a traditional cardstock or paper that you want to use, like fabric, translucent vellum, or plastic? Do you want a traditional size & shape, or will you want something different, such as specially shaped edges? You can't go wrong with a classic, but you can always try something new! PRICING: Often between $50 to $150 for the design. The complexity of the design heavily influences the final price. Also, the more you provide to me (as opposed to me creating it), the lower my costs will be. Advertisements, Posters, Fliers & Brochures Advertising a new product, a special event, or a major announcement? Chances are you are thinking capturing summing it up in a poster or flier, or creating an ad for syndication in newspapers or event programs. If that won't cover it, maybe you need a more comprehensive brochure or information packet. I can help you organize the information you want to include and find a visually appealing solution that fits your audience and your budget. First thing to do is to organize the information you want to display and figure out how it will be best presented (postcard, three-panel brochure, 1-page flyer, a folder with several pages of detailed information, etc). We can modify your existing logo and letterhead, or select a unique style, tone, and color scheme; and put together high-resolution digital files that can go to the printer. I work almost exclusively in Adobe Photoshop and Microsoft Word for this. FOR THE CONSULTATION: What are the important elements you need to include? Do you already know how you plan to lay it out? Do you want to use gold foil, a special finish, embossing, etc? Is there a particular type of cardstock or paper that you want to use? If you are submitting an advertisement for reprinting in a newspaper or magazine, what are their requirements and restrictions? PRICING: Often between $100 to $250 for the design, per page. The intended size of the final product heavily influence the final price. Poster and banner pricing starts around $150 for a 24" by 36" design. Larger sizes, as well as more complex designs, may increase the design cost. Also, the more you provide to me (as opposed to me creating it), the lower my costs will be. If you need a new Logo, that will be charged separately. Invitations & Announcements Personally or professionally - an invitation sets the tone of an event and should provide a taste of what's in store for guests. Announcements work much the same way - marking the milestones in the life of a business or an individual. So, whether you're announcing the release of a new product, or the birth of a child - if you're inviting your employees to an office party, or inviting your family to a reunion - you want to create something that will inspire the recipients. First thing to do is to organize the information you want to display and figure out how it will be best presented (postcard, traditional card, 1-page flyer, etc). We can modify your existing logo and letterhead, or select a style, tone, and color scheme unique to this event; and put together high-resolution digital files that can go to the printer. I work almost exclusively in Adobe Photoshop for this, though I may also incorporate Microsoft Word and/or Adobe Dreamweaver. FOR THE CONSULTATION: What are you announcing? What is the pertinent information (date, time, location, schedule, etc)? Will you want to include multiple inserts, like RSVP cards, or have a separate map with the address, times, and phone numbers for the location? Do you have photographs to incorporate? Do you want to use gold foil, a special finish, embossing, etc? Is there a particular type of cardstock or paper that you want to use? The material on which you are printing may limit your design options, so if you have an idea in mind, it's best to know that ahead of time. PRICING: Often between $100 to $200 for the design, per page. The complexity of the design heavily influences the final price. Also, the more you provide to me (as opposed to me creating it), the lower my costs will be. If you need a new Logo, that will be charged separately. Labels, Stamps & Seals It's the little things that make the difference; offering a complete presentation is a subtle reminder that you have it together. Even things as simple as your logo on a printed address label, or an elegant seal fastening an envelope can strike a positive (if subconscious) chord. FOR THE CONSULTATION: PRICING: If you need a new Logo, that will be charged separately. PRINTING I do not own a printing press or print anything myself. I do, however, work with professional printers to ensure that the design comes out the way you intended. From my perspective, there are three options for printing:
FOR THE CONSULTATION: If I designed the product, there is no need for another consultation. If you are bringing something that you designed and you want me to facilitate the printing of it, I will just need the final draft that is to be printed, and to talk with you to clarify your intentions with the design. PRICING: Varies tremendously according to the printer and the design (particularly if you want to use multiple colors, metallic inks, metallic foil, or a non-standard medium such as fabric or plastic). I do not set the pricing - the printer does. I will pass along the printer's price, plus a 10% markup for my services (which typically include arranging and overseeing the printing, approving the proofs, and retrieving the finished product). Shipping will be charged separately, if necessary, and will include a packing and handling fee. |
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TRaschi Designs |